Chennai, 17th November 2023:Southern Super Stars owned by Southern Sports & Entertainment Pvt.Ltdhas launched its OfficialJersey Kit for the upcoming edition of Legends League Cricket (LLC 2023) in the presence of Chief Guest, Thiru. Kasi Viswanathan (CEO,Chennai Super Kings), Srinadh Chitoori (CEO,Southern Sports & Entertainment Pvt.Ltd) Gautam Reddy (Managing Director, Southern Sports & Entertainment Pvt.Ltd) and Former International Cricketers – Michael Gwyl Bevan (Former Australian Cricketer), Jesse Daniel Ryder(Former New Zealand Cricketer), Ross Taylor(Former New Zealand Cricketer), Ashok Dinda(Former Indian Cricketer) and Manvinder Bisla(Former Indian Cricketer).
Legends League Cricket, a global T20 league featuring retired cricketing legends has roped in Southern Super Stars as a new franchise team for their latest edition Legends League Cricket (LLC 2023).Southern Superstars franchise has been awarded to the consortium represented by Southern Sports & Entertainment Pvt.Ltd.
Speaking at the Official Jersey launch of Southern Super Stars, Srinadh Chitoori, CEO, Southern Sports & Entertainment Pvt.Ltd, said, “We are fortunate to have this opportunity to be able to cheer legendary cricketers who have been icons. We are pleased to be part of the opportunity, and it is now our endeavor to continue providing cricket fans in India and around the world with our much-loved cricketers in an exciting format that fans will enjoy and cherish. It all comes together under the Legends League cricket with exciting and fierce competition.”
Gautam Reddy,Managing Director, Southern Sports & Entertainment Pvt.Ltd, added “We are extremely happy to be part of Legends League Cricket and believe that this would be a great addition to our business portfolio. The league is a great platform for our foray into the world of sports; the cricket stars playing in the league are the best from the world of cricket.”
The Southern Super Stars Team Kit Logo is not confined to onesingular interpretation,the concept of a staroffers an expansiveplayground for designexploration. Beyond theconventional five-pointedrepresentation, designerscan experiment withvarious innovative styles.These may include butare not limited to starforms withanthropomorphicqualities or intricategeometric variations thatcapture attention.
It’s not just about visual appeal;understanding the semiotics ofa star emblem is crucial foreffective branding. An in-depthanalysis of such a symbol’shistorical, cultural, andemotional impact can beinvaluable for businessescontemplating a star-themedlogo. By acquiring thisfoundational understanding, abrand ensures that the starelement in the logo not onlycaptures attention but alsoharmoniously aligns with theoverall branding strategy andmessage.
Southern Super Stars will join the existing five franchises, which include India Capitals (GMR Sports), Gujarat Giants (Adani Sportline), Bhilwara Kings (LNJ Bhilwara Group), Manipal Tigers (Manipal Education and Medical Group) and newly included franchise, Urbanrisers Hyderabad (Urbanrise Group).
About the Southern Super Stars Logo:
Star Shape:The star shape immediatelydraws attentionand signifies excellenceand aspiration. Inthe context of cricket,it represents thesport’s luminaries, theplayers who shinebrightly in the cricketingworld, and theultimate goal of reachingthe zenith of cricketingsuccess.
6 Points:The six points of thestar directly allude tothe six stumps in cricket.In a traditionalgame of cricket, thereare three stumps ateach end of the pitch.This part of the logosignifies a deep connectionto the sport’sfundamental structureand gameplay. It’s anod to the coreelements of the game.
Ripping Marks (3 of them):The three ripping marks mentionedare likelysymbolic of the challengesand excitement that spinand pace bowlers bring tothe game. Spin bowlers usetheir fingers to grip the balland impart spin, making itdifficult for batsmen to playcomfortably. The threemarks signify variations inspin – off-spin, leg-spin,and the googly, variation in pace bowlinglike fast, medium-fat andslow. This element reflectsthe idea of pace andchallenge in cricket whicheventually lifts the spirit.
Symbolic Bolt in the Middle:The bolt in the center of thelogo is a powerful symbol ofspeed and strength. Itconveys the rapid pace atwhich the game of cricket canunfold, especially duringfast-paced moments such as abowler’s lightning-quickdeliveries or a batsman’srapid runs between thewickets. Additionally, itemphasizes the strength andathleticism required to excelin cricket, particularly in thebowling and fielding aspects.
Southern Super Stars – Team Squad:
Aaron Finch (C), Ross Taylor, Jesse Ryder, Abdur Razzak, Ashok Dinda, Johan Botha, Upul Tharanga, Tanmay Srivastava, Suranga Lakmal, Shreevats Goswami, Rajesh Bishnoi, Pankaj Kumar Rao, Manvinder Bisla, Bipul Sharma, Pawan Negi, Andre McCarthy, Amila Aponso, Farveez Maharoof.
Team Coach:Michael Gwyl Bevan
