{"id":3329,"date":"2026-04-02T17:36:11","date_gmt":"2026-04-02T17:36:11","guid":{"rendered":"https:\/\/chennaiexpress.org\/?p=3329"},"modified":"2026-04-02T17:36:14","modified_gmt":"2026-04-02T17:36:14","slug":"premam-silks-by-swarnamugi-raghupathy-makes-a-graceful-debut-in-chennai","status":"publish","type":"post","link":"https:\/\/chennaiexpress.org\/?p=3329","title":{"rendered":"Premam Silks by Swarnamugi Raghupathy Makes a Graceful Debut in Chennai"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/chennaiexpress.org\/wp-content\/uploads\/2026\/04\/Swarnamugi-Raghupathy-with-distinguished-guests-at-the-grand-launch-of-Premam-Silks-held-at-Folly-Amethyst-Chennai-celebrating-the-elegance-of-heritage-weaves-and-contemporary-design.JPG-1024x683.jpeg\" alt=\"\" class=\"wp-image-3330\" style=\"aspect-ratio:1.4992888417882142;width:537px;height:auto\" srcset=\"https:\/\/chennaiexpress.org\/wp-content\/uploads\/2026\/04\/Swarnamugi-Raghupathy-with-distinguished-guests-at-the-grand-launch-of-Premam-Silks-held-at-Folly-Amethyst-Chennai-celebrating-the-elegance-of-heritage-weaves-and-contemporary-design.JPG-1024x683.jpeg 1024w, https:\/\/chennaiexpress.org\/wp-content\/uploads\/2026\/04\/Swarnamugi-Raghupathy-with-distinguished-guests-at-the-grand-launch-of-Premam-Silks-held-at-Folly-Amethyst-Chennai-celebrating-the-elegance-of-heritage-weaves-and-contemporary-design.JPG-300x200.jpeg 300w, https:\/\/chennaiexpress.org\/wp-content\/uploads\/2026\/04\/Swarnamugi-Raghupathy-with-distinguished-guests-at-the-grand-launch-of-Premam-Silks-held-at-Folly-Amethyst-Chennai-celebrating-the-elegance-of-heritage-weaves-and-contemporary-design.JPG-768x512.jpeg 768w, https:\/\/chennaiexpress.org\/wp-content\/uploads\/2026\/04\/Swarnamugi-Raghupathy-with-distinguished-guests-at-the-grand-launch-of-Premam-Silks-held-at-Folly-Amethyst-Chennai-celebrating-the-elegance-of-heritage-weaves-and-contemporary-design.JPG-1536x1024.jpeg 1536w, https:\/\/chennaiexpress.org\/wp-content\/uploads\/2026\/04\/Swarnamugi-Raghupathy-with-distinguished-guests-at-the-grand-launch-of-Premam-Silks-held-at-Folly-Amethyst-Chennai-celebrating-the-elegance-of-heritage-weaves-and-contemporary-design.JPG-2048x1365.jpeg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Premam Silks by Swarnamugi Raghupathy Makes a Graceful Debut in Chennai<br><br><\/strong><strong>Chennai, \u2013 April 2026<\/strong>: <strong>Premam Silks<\/strong>, the newest venture by entrepreneur <strong>Swarnamugi Raghupathy<\/strong>, marked a successful and elegant debut in Chennai with a two-day launch event held on <strong>April 2nd and 3rd<\/strong> at the charming venue of <strong>Folly Amethyst<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Premam Silks by Swarnamugi Raghupathy Makes a Graceful Debut in Chennai | CHENNAI EXPRESS\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/xqANuS2kFfE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Celebrating the timeless elegance of Indian textiles and the spirit of modern femininity, the launch brought together saree connoisseurs, patrons of handcrafted luxury, and distinguished guests for an immersive and memorable experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The inauguration ceremony was graced by esteemed chief guest <strong>Smt. Visalakshi Ramaswamy, Chairperson \u2013 Crafts Council of India and Founder \u2013 M. Rm. Rm Cultural Foundation<\/strong>, who officially opened the event with a ribbon-cutting ceremony. The occasion was further elevated by the presence of noted actresses <strong>Nalini<\/strong> and <strong>Poornima Bhagyaraj<\/strong>, who were part of the inauguration and added to the significance of the launch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Premam Silks<\/strong> presents itself as a heartfelt ode to the grace, strength, and beauty of every woman. The debut collection, thoughtfully curated, beautifully blends tradition with innovation, offering pieces that inspire women to embrace their most powerful and radiant selves.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The collection showcased an exquisite range of handpicked sarees and ensembles, including exclusive <strong>Banaras<\/strong> and <strong>Kanchivaram<\/strong> <strong>silks<\/strong> presented in contemporary interpretations. Unique fusion creations such as <strong>Bandhini<\/strong> <strong>Paithanis, Banaras silks<\/strong> with delicate organza borders, distinctive <strong>Paithani<\/strong> <strong>weave lehengas<\/strong>, and elegant <strong>Banaras salwar suits<\/strong> drew significant appreciation from attendees.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Speaking about the launch, founder <strong>Swarnamugi Raghupathy<\/strong> shares, <em>\u201c<strong>Premam Silks<\/strong> is not just a brand, it is an emotion. It is about celebrating the goddess within every woman \u2014 through weaves that carry heritage, craftsmanship, and soul. Each piece is designed to make you feel beautiful, confident, and deeply connected to your roots.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Set against the artistic and serene backdrop of <strong>Folly Amethyst<\/strong>, the launch created a warm and engaging environment where guests could explore the collection, interact with the founder, and experience the essence of <strong>Premam Silks<\/strong>, where tradition seamlessly meets modern elegance. The successful debut marks the beginning of <strong>Premam Silks\u2019<\/strong> journey in redefining contemporary ethnic wear while staying deeply rooted in heritage.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Premam Silks by Swarnamugi Raghupathy Makes a Graceful Debut in Chennai Chennai, \u2013 April 2026: Premam Silks, the newest venture by entrepreneur Swarnamugi Raghupathy, marked a successful and elegant debut in Chennai with a two-day launch event held on April 2nd and 3rd at the charming venue of Folly Amethyst. Celebrating the timeless elegance of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[],"class_list":["post-3329","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-commercial","post_format-post-format-image"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/chennaiexpress.org\/wp-content\/uploads\/2026\/04\/Swarnamugi-Raghupathy-with-distinguished-guests-at-the-grand-launch-of-Premam-Silks-held-at-Folly-Amethyst-Chennai-celebrating-the-elegance-of-heritage-weaves-and-contemporary-design.JPG-scaled.jpeg","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":3395,"url":"https:\/\/chennaiexpress.org\/?p=3395","url_meta":{"origin":3329,"position":0},"title":"Hashini\u2019s Bharatanatyam Arangetram: A Graceful Debut Under the Guidance of Guru Ajeesh Manjeri","author":"CHENNAI EXPRESS","date":"April 26, 2026","format":"image","excerpt":"Hashini\u2019s Bharatanatyam Arangetram: A Graceful Debut Under the Guidance of Guru Ajeesh Manjeri Omkara Art Foundation presents a mesmerizing evening of classical dance as young disciple Hashini makes her stage debut Chennai, 26th April 2026\u00a0\u2013 Talented upcoming Bharatanatyam debunant, Kumari Hashini Karthikeyan, a dedicated disciple of Guru Ajeesh Manjeri, successfully\u2026","rel":"","context":"In &quot;Commercial&quot;","block_context":{"text":"Commercial","link":"https:\/\/chennaiexpress.org\/?cat=8"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/chennaiexpress.org\/wp-content\/uploads\/2026\/04\/b8772829-53eb-4e44-a6e0-4b7ec4c06d1f.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2741,"url":"https:\/\/chennaiexpress.org\/?p=2741","url_meta":{"origin":3329,"position":1},"title":"Sanjay Dutt\u2019s The Glenwalk Enters Chennai, Marking a New Milestone","author":"CHENNAI EXPRESS","date":"July 21, 2025","format":"image","excerpt":"Sanjay Dutt\u2019s The Glenwalk Enters Chennai, Marking a New Milestone Chennai, July 17th, 2025 \u2013 Sanjay Dutt\u2019s award-winning premium Scotch whisky \u2018The Glenwalk\u2019, by Cartel Bros, has officially arrived in the city of Chennai. 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