{"id":3010,"date":"2025-10-04T17:32:35","date_gmt":"2025-10-04T17:32:35","guid":{"rendered":"https:\/\/chennaiexpress.org\/?p=3010"},"modified":"2025-10-04T17:33:06","modified_gmt":"2025-10-04T17:33:06","slug":"3010","status":"publish","type":"post","link":"https:\/\/chennaiexpress.org\/?p=3010","title":{"rendered":"Tasva, the Indian Menswear Brand, Launches Its Festive and Wedding Collection at Express Avenue Mall,"},"content":{"rendered":"\n
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Tasva, the Indian Menswear Brand, Launches Its Festive and Wedding Collection at Express Avenue Mall, Chennai with Actor Harish KalyanTasva, a wedding and occasion wear brand for the modern Indian man, launched by ABFRL in collaboration with ace couturier Tarun Tahiliani, has opened the doors to its spectacular flagship store in the heart of Chennai. Spanning 2500 sq ft and located in the prestigious Express Avenue Mall, the new store reinforces Tasva\u2019s commitment to delivering luxury and elegance through meticulously crafted garments and a unique shopping experience for today\u2019s modern man.The grand Festive and Wedding launch opening was graced by Kollywood celebrity, Harish Kalyan. The Chennai store isn\u2019t just a place to shop, it\u2019s an experience in line with the evolving tastes of India\u2019s cosmopolitan man. Designed to reflect the harmony of tradition with contemporary aesthetics, the store draws inspiration from India\u2019s history and heritage, creating a timeless connection that defines Tasva.The store showcases Tasva\u2019s festive collection featuring stunning kurta sets and kurta bundi sets, with vibrant screen prints and modern silhouettes that bring a fresh twist to traditional attire. <\/p>\n\n\n\n

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Meanwhile, the wedding collection offers luxurious sherwanis, achkans, and the innovative angrakha sherwani, crafted from opulent fabrics and detailed with intricate embroidery work. \u201cWe wanted our new festive and wedding collection in Chennai to stand as a reflection of the brand\u2019s ethos, an embodiment of style, tradition, and craftsmanship,\u201d said Ashish Mukul, Brand Head, Tasva. \u201cThe collection and its presentation have been carefully curated to ensure a seamless and luxurious shopping journey, offering our clients a unique Tasva experience. With highly trained in-store stylists providing personalized service and fashion advice, the collection promises an unmatched retail experience that blends tradition with modernity.\u201dThe Chennai store marks a significant milestone in Tasva\u2019s strategic expansion in the southern region. The brand has already established a presence in Bangalore, Hyderabad, Kochi, and recently Pune, further cementing its foothold in the south. \u201cChennai was a natural choice for our store due to its rich cultural heritage and its status as a fashion and lifestyle hub. We believe that the city\u2019s discerning clientele will appreciate the craftsmanship, quality, and style that Tasva is known for,\u201d added Mukul.Expressing his excitement about being part of the festive launch, Harish Kalyan said, \u201cIt\u2019s a special feeling to be here in Chennai, especially with the festive season just around the corner. The celebrations hold such cultural significance, and I believe Tasva\u2019s collection is perfect for these occasions. Growing up in Chennai, festivals and family celebrations have always held a special place in my heart, and I know how important it is to look and feel your best during these moments. Whether it\u2019s for a wedding or a festive gathering, Tasva\u2019s outfits allow men to celebrate in style without compromising on comfort. Being in my hometown makes this connection even more personal and special.\u201dTasva has become a renowned name across India, with a presence in major cities and a reputation for quality and craftsmanship. Whether it’s a wedding or any special occasion, special days deserve a Tasva. Store Address: – 1st Floor, Express Avenue Mall, Tasva, Shop No, S157 & 158, Pattullos Rd, Chennai, Tamil Nadu 600014Timings: 11:00am \u2013 9:00 daily Also, available on www.tasva.comAbout Tasva Tasva, a wedding and occasion wear brand for the modern Indian man, is a brand launched by ABFRL in collaboration with ace couturier Tarun Tahiliani. Tasva is dedicated to offering classy and comfortable Indian wear. With a strong emphasis on craftsmanship and contemporary style, Tasva is redefining Indian wear for the modern man. The brand offers an extensive range of kurtas, kurta bundi sets, sherwanis, Indo-western outfits, footwear, and accessories. The brand’s exquisite products are available at exclusive Tasva stores across India and online at www.Tasva.com About Aditya Birla Fashion and Retail Limited ABFRL is part of a leading Indian conglomerate, The Aditya Birla Group. With revenue of Rs. 13,996 Cr. spanning retail space of 11.9 million sq. ft. (as on March 31, 2024), it is India\u2019s first billion-dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats. The Company has a network of 4,664 stores across approximately 37,205 multi-brand outlets with 9,563 point of sales in department stores across India (as on 31st March 2024). It has a repertoire of India\u2019s largest brands in Louis Philippe, Van Heusen, Allen Solly and Peter England, established over 25 years. Pantaloons is one of India\u2019s leading fashion retailers. Company\u2019s international Brands portfolio includes – The Collective, Amongst India’s largest multi-brand retailers of international brands and has long term exclusive partnerships with select brands such as Ralph Lauren, Hackett London, Ted Baker, Fred Perry, Forever 21, American Eagle, Reebok, Simon Carter and Galeries Lafayette. The Company\u2019s foray into branded ethnic wear business includes brands such as Jaypore, Tasva & Marigold Lane. The company has strategic partnerships with Designers \u2018Shantanu & Nikhil\u2019, \u2018Tarun Tahiliani\u2019, \u2018Sabyasachi\u2019 and \u2018House of Masaba\u2019. In addition, to cater to the needs of digitally native consumers, ABFRL is building a portfolio of Digital-first brands under its technology led \u2018House of D2C Brands\u2019 venture TMRW. TMRW is on a path to building a portfolio of Digital First brands in partnership with founders of emerging brands in the E-Commerce market. The Company in Sept 2023 completed the acquisition of 51% stake in TCNS Clothing Co. Ltd. TCNS is India\u2019s leading women\u2019s branded ethnic apparel company that designs, markets and retails portfolio of women\u2019s branded apparel across brands W, Aurelia, Wishful, Elleven & Folksong. <\/p>\n","protected":false},"excerpt":{"rendered":"

Tasva, the Indian Menswear Brand, Launches Its Festive and Wedding Collection at Express Avenue Mall, Chennai with Actor Harish KalyanTasva, a wedding and occasion wear brand for the modern Indian man, launched by ABFRL in collaboration with ace couturier Tarun Tahiliani, has opened the doors to its spectacular flagship store in the heart of Chennai. 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